Something I love about this season, aside from the holidays themselves, is that I get to restock my favorite K-beauty makeup products and try new ones. This is honestly the time of year when I do most of my Korean skincare and makeup shopping, as everything is much more affordable thanks to all the sales.

Just like last year, YesStyle is back with a huge BLACK FRIDAY SALE, offering up to 50% OFF on K-Beauty products, including brand-wide discounts and key items! The sale runs from November 24 to November 30, 2025.

But this is not all! On top of that, they’re also offering extra coupon codes during the sale period: from 24–27 November, you can use YSBF25 for 8% OFF on orders over US$79, 10% OFF over US$149, or 15% OFF over US$199. Then, from 28–30 November, you can use 2025BF for a flat 15% OFF sitewide.

I don’t know about you, but I absolutely love deals like this! You get to restock your staples and experiment with new products at the same time.

In this post, I wanted to share a few K-beauty makeup items that I genuinely think are worth checking out if you’re shopping the YesStyle Black Friday sale this year.

Why K-Beauty Makeup Is Perfect for the Holiday Season

For makeup, I always gravitate toward K-beauty because of how skin-friendly and wearable everything is. Winter can be so unforgiving on the skin, with dry air, heating, and cold wind, so I really appreciate formulas that feel lightweight, blend easily, and don’t cling to dry patches but still look pretty in both daylight and evening lighting.

K-beauty makeup also tends to lean into soft, flattering colors that you can easily build up. That’s ideal for the holiday season, because you can go from a simple “coffee run” look to a more glam party look just by layering a bit more shimmer, deepening your liner, or adding a bolder gloss. You don’t need a massive collection to do that, just a few well-chosen products.

Holiday Eyes with romand – Better Than Palette The Secret Garden

romand Better Than Palette The Secret Garden - holiday k beauty makeup

If there’s one product that can carry you through the entire holiday season, it’s a good eyeshadow palette. The romand Better Than Palette in The Secret Garden is exactly that kind of palette for me: it’s soft, romantic, and still has enough depth to create a proper glam look when you need it.

You get 9 different palettes to choose from, so every skin tone and undertone can find something that actually suits them. Each palette contains 10 eyeshadows, and most of them are a mix of mattes, shimmers, and glitters, which makes them super versatile for winter looks.

You can keep it soft and everyday-friendly for work or coffee dates, and then layer on more shimmer or deepen the outer corner for holiday parties and New Year’s. If you’re someone who loves sparkles, there’s even one palette that’s entirely shimmer/glitter, and if you prefer something very wearable and low-key, there are also matte-only options. So whether you like subtle definition or full-on sparkly lids, there’s a version that fits your vibe.

What I love is how beginner-friendly the formula is. The mattes blend out easily without patchiness, and the shimmers are the kind you can apply with your finger and still look like you tried. It’s the kind of palette that works whether you’re doing a five-minute face or taking your time to layer and blend.

Define & Lift with CLIO – Sharp So Simple Waterproof Pencil Liner

CLIO Sharp So Simple Waterproof Pencil Liner

Once the eyeshadow is on, eyeliner is what really pulls everything together, especially for holiday looks where you want your eyes to stand out in photos. The CLIO Sharp So Simple Waterproof Pencil Liner is one of those liners that just makes life easier.

It has a slim, precise tip, which is perfect if you struggle with liquid liner or you just want something softer and more forgiving. You can use it to tightline your upper lash line for that “my lashes but fuller” effect, or draw a small wing to lift the outer corner. If you’re not into harsh lines, you can quickly smudge it right after applying for a softer, smokier look.

What makes it extra useful for the holiday season is the waterproof, long-wearing formula. Between heating indoors, cold air outside, and long days running around from work to gatherings, you want something that doesn’t smudge halfway through the day. This one stays put, so you don’t have to worry about raccoon eyes.

Shade-wise, I’d go for brown or deep brown if you like a more natural, soft look (especially nice with the Secret Garden palette), and black or deeper tones if you want stronger definition for parties or night-outs. And, you’re not limited to just basic black and brown here. There are softer browns, gray, brightening beige tones, and even coral/rose options if you want to add a subtle pop of color.

Effortlessly Polished Brows with peripera – Speedy Skinny Brow Mascara

peripera Speedy Skinny Brow Mascara - holiday k beauty makeup

An eye look is not complete without the brows. They make such a big difference, especially when you’re wearing more eye makeup for the holidays. The peripera Speedy Skinny Brow Mascara is perfect if you want that “put together” look without spending ages filling in every gap.

It has a tiny, skinny brush that lets you catch even the finer brow hairs, so you can add a bit of tint, shape, and hold in just a few strokes. The result is naturally fuller, more defined brows that still look soft and not painted on.

With 8 shades available, it’s pretty easy to find something that matches or softly blends with your hair color. I like this kind of product for busy days in December: you can literally brush it through your brows and be done, or layer it over pencil if you want extra definition for parties.

Winter-Ready Cheeks with MISSHA – Cotton Blusher

For winter, I really like blushes that don’t emphasize dryness or texture, and the MISSHA Cotton Blusher is exactly that type of formula. It has a light, “cottony” finish that blends easily and sits softly on the skin, so it doesn’t cling to dry patches the way some powder blushes can when the weather is cold and the air is dry.

There are 10 shades in the range, which gives you a lot of flexibility depending on the kind of look you’re going for. You can stick to soft pinks and peaches for everyday, or go for deeper rose and mauve tones that look especially pretty in winter and in evening lighting.

The pigment is excellent and buildable. You can adjust the intensity of the blush as per your preference. It’s one of those “small but mighty” products that can instantly make you look more awake and pulled together, even if the rest of your makeup is minimal.

What makes it even better is that it’s super affordable for the quality you get. I’d personally grab more than one shade so you can switch up your look depending on your mood.

Juicy Winter Lips with UNLEASHIA – Sunset Dazzle Gloss Balm

UNLEASHIA Sunset Dazzle Gloss Balm

Cold weather is not very kind to lips, so the perfect lippie should combine moisture with a little bit of shine. The UNLEASHIA Sunset Dazzle Gloss Balm does exactly that: it feels like a comfortable balm but gives you the finish of a gloss, so your lips look hydrated and juicy instead of dry, patchy, and dull. The formula contains peptides, Vitamin E, and Vitamin C to give your lips a boost of moisture and care.

There are 11 shades in the range, which means you can go from everyday MLBB tones to more playful options. Even though it’s a gloss balm, the color payoff is impressive, so you don’t need a separate lipstick underneath unless you want to layer.One really fun detail is the donut-shaped silicone applicator, which makes it super easy to blend and apply the product evenly. It is pretty unique compared to other similar lip products.

You can wear this gloss balm on its own for a comfortable, juicy-looking lip, or on top of tints and matte lipsticks to add shine and extra nourishment.

Wrapping Up Your Holiday K-Beauty Wishlist

If you’re thinking about giving your makeup a little winter refresh, these picks pretty much cover everything: a versatile eyeshadow palette, a precise pencil liner, easy but polished brow mascara, a soft, buildable powder blush, and a juicy, nicely pigmented gloss balm for the lips. With just these, you can switch between cozy everyday looks and more glam holiday vibes without needing a huge collection.

Since all of them are up to 50% OFF during YesStyle’s Black Friday sale, it’s also a really good moment to stock up or finally try something that’s been sitting on your wishlist.

Don’t forget the extra coupon codes on top of the discounts: YSBF25 from 24–27 November (8% OFF US$79, 10% OFF US$149, 15% OFF US$199) and 2025BF from 28–30 November for 15% OFF sitewide.

If you’re shopping the sale this year, I hope this little edit helps you narrow things down. And if you’ve already tried any of these types of products from K-beauty brands, definitely share your shade recommendations because I’m always looking for an excuse to add one more color to my cart.

*Sponsored – by YesStyle, but opinions remain my own.
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