Purito is a Korean brand that has launched a lot of cult-favorite products: from their sunscreen, although discontinued, to their Centella Green Level Buffet Serum and lastly their BB Cream, which many compare to the OG Missha M Perfect Cover. In this post I’ll do a review of the PURITO Cica Clearing BB Cream and also do a comparison to the Missha one so you can see where the differences lie.

Where to buy: You can find this at Yesstyle (You can use KBEAUTYNOTES for % off your order, can be used with other coupons), Stylevana US / Stylevana EUJolse.

Price: $9-$15 (depends on the site and sales)

Volume: 30ml (1.01 fl.oz.)

PAO: 12 months after opening.

What is the PURITO Cica Clearing BB Cream

BB Creams are 3 in 1 base products. They’re tinted to act as makeup, while offering sun protection and skincare benefits. PURITO Cica Clearing BB Cream has an SPF38 PA+++ and skincare ingredients like Niacinamide, Centella Asiatica, Allantoin, Panthenol. It’s supposed to provide a velvety finish with a pinch of glow while being hydrating and calming.

My shade in Korean makeup is #21, but I got #23 thinking it would suit me more in summer, but it’s kind of dark for me. The difference between my neck and face is very noticeable. But I still wore this to test it out and have also mixed it with a lighter shade to get the color as close to my skin as possible.

The Purito BB Cream comes in a couple of shades: #13 Neutral Ivory, #15 Rose Ivory, #21 Light Beige, #23 Natural Beige, #27 Sand Beige, #31 Deep Warm.


This will depend on your preference and how much coverage you want. It can either be applied using your fingers or a beauty sponge. I recommend to experiment with different ways of application to see how it looks best for you.


This bb cream does not have any added fragrance, so there is no overpowering scent. It smells nice though.


Both number #21 and #23 are suitable for cool undertones, otherwise it will look grayish. This is an issue for a lot of people that are warmer.

Texture: Light cream consistency that isn’t sticky nor oily. Very easy to apply using your fingers if you’re in a hurry without looking streaky. Covers large pores well, which is something I always look for in a base product. Using a powder on top is even better for a more blurred look.

Finish: The finish of the bb cream will depend on two factors: your skin type and what skincare products you’ll use. On oily or well moisturized skin the glow will be more noticeable, whereas for drier skin type it will have a more natural look or close to semi-matte. It’s not dewy or greasy though, and oily skin can always use a powder to take that down a notch.

Coverage: Medium coverage. Sometimes when I use more, it can look on the full coverage side, but that will have the tendency to look cakey or makeup-y if you have a lot of skin troubles or wrinkles. Someone with younger and firmer looking skin can get away with it though. BB Creams are not meant to be as buildable as foundations. I personally prefer to use this as medium coverage and it works well on redness, too.

Lasting Power: Usually lasts around 4-5 hours like most base products for me, but could be more if powder is used. It fades and sinks into the skin instead of separating and looking patchy. Make sure to always prep your skin well with skincare. Moisturize it enough so makeup doesn’t cling, but don’t add things that may be oily to keep the bb cream from caking.

Comparison of the Purito Cica BB Cream and Missha M Perfect Cover BB Cream


  • Squeeze tube with an opening.
  • Ingredients: Niacinamide, Centella Asiatica, Asiaticoside, Panthenol, Allantoin, Adenosine.
  • Contains 30ml.
  • SPF 38 PA+++
  • Medium coverage – A tad bit more coverage than Missha.
  • It lasts a bit longer than Missha.
  • Fragrance-free.


  • Tube with a pump.
  • Ingredients: Arbutin, Adenosine, Squalane, Ceramide, Chamomile extract.
  • Contains 50ml.
  • SPF 42 PA+++
  • Light to medium coverage.
  • Decent lasting power.
  • Contains fragrance.

-The shades I have are different so I cannot compare them, but I have swatched the Purito bb cream in number 21 before and I have to say it’s a bit more gray than the Missha #21 and a tad bit darker, but the difference is not that obvious when applied on the face. I still slightly prefer the Missha in #21 as it suits my skin tone best.

Shades do not darken / oxidize as times passes. Shades #21 and #23 of both brands suit cool undertones better.

In terms of consistency they are almost identical, but I have noticed the consistency of Purito may be slightly thicker and gives just a tad bit more coverage.

The lasting power of Purito is slightly better, but it also depends on how you apply it so I don’t think this part is that important.

Missha comes in a 50ml format and Purito comes in 30ml.

Regarding scent, Purito is fragrance-free, whereas the Missha BB Cream has a scent. Now, I personally really like the scent of the M Perfect Cover, but I know there are people that actually don’t like it. So it will come down to personal preference. For those that don’t prefer scents at all, Purito will be the obvious choice.


UV filters in this BB Cream are: Titanium Dioxide (physical/inorganic filter), Octinoxate (chemical/organic filter), Ethylhexyl Salicylate, Zinc Oxide (physical/inorganic filter).

Notable skincare ingredients: Niacinamide (anti-aging, brightening, anti-inflammatory, barrier repair), Centella Asiatica Extract, Madecassoside and Asiaticoside (antioxidant, soothing), Allantoin and Panthenol for soothing and barrier protection. Adenosine is soothing, protects skin barrier and might help with collagen production.

Free of alcohol, fragrance and EOs.

Water, Titanium Dioxide , Ethylhexyl Methoxycinnamate , Cyclopentasiloxane , Butylene Glycol , Ethylhexyl Salicylate , Cyclohexasiloxane , Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone , Niacinamide , Hydrogenated Poly(C6-14 Olefin) , Zinc Oxide , Mica , Sodium Chloride , Zinc Stearate , Dextrin Palmitate , Disteardimonium Hectorite , Sorbitan Sesquioleate, Centella Asiatica Extract , Madecassoside, Asiaticoside (strengthens skin barrier), Madecassic Acid , Asiatic Acid , Caprylyl Glycol, Triethoxycaprylylsilane , Aluminium Hydroxide , Allantoin , Panthenol , Glycerin , Caprylhydroxamic Acid , Dimethicone/Vinyl Dimethicone Crosspolymer , Adenosine , 1,2-Hexanediol , Tocopherol , Iron Oxides Yellow(CI 77492) , Iron Oxides Red (CI 77491) , Iron Oxides Black(CI 77499)

Final Verdict on the PURITO BB Cream


  • Lightly moisturizing but non greasy/tacky.
  • Medium coverage.
  • No.21 and 23 are more suited for someone with cool undertones.
  • Makes the skin feel soft and smooth.
  • Velvely natural finish.
  • Suitable for all skin types.
  • Didn’t break me out.
  • Contains antioxidants, brightening and soothing ingredients.
  • Sun protection SPF 38, PA+++.
  • Affordable.


  • None.

This creamy medium coverage bb cream is exactly the type of base makeup I prefer. It evens out my skin tone, covers redness and has a natural finish. Perfect for everyday wear. It’s almost identical to the Missha M Perfect cover! It all comes down to the shades and whether you prefer fragrance or not. Also the Missha contains a bit more product and comes with a pump where you can have a bit more control over the amount. Overall, both are great and I recommend them.

Did you find the PURITO Cica Clearing BB Cream Review helpful? Have you tried this? What’s your favorite bb cream or cushion foundation?

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